To Market, To Market!
Here’s a great market I found that I wanted to share. If you get accepted, by all means come back and tell us about it! Good luck!!
HEMISPHERES
Pace Communications
Pace Communications for United Airlines
1301 Carolina St.
Greensboro NC 27401
Phone: (336)383-5690
E-mail: Hemiedit@hemispheresmagazine.com
Web site: www.hemispheresmagazine.com
About
Format: Magazine for the educated, sophisticated business and recreational frequent traveler on an airline that spans the globe.
Frequency: Monthly
“Hemispheres is an inflight magazine that interprets ‘inflight’ to be a mode of delivery rather than an editorial genre. As such, Hemispheres’ task is to engage, intrigue and entertain its primary readers—an international, culturally diverse group of affluent, educated professionals and executives who frequently travel for business and pleasure on United Airlines. The magazine offers a global perspective and a focus on topics that cross borders as often as the people reading the magazine. That places our emphasis on ideas, concepts, and culture rather than products. We present that perspective in a fresh, artful and sophisticated graphic environment.”
Freelance Facts
95% freelance written
Established: 1992
Circulation: 500,000
Pays on acceptance.
Publishes manuscript 4-6 months after acceptance.
Byline given.
Offers 20% kill fee.
Rights purchased:
first worldwide
Editorial lead time 8 months.
Submit seasonal material 8 months in advance.
Accepts queries by:
Mail
Responds in 2 months to queries.
Responds in 4 months to manuscripts.
Sample copy for $7.50.
Writer’s guidelines for #10 SASE.
Nonfiction
“Keeping ‘global’ in mind, we look for topics that reflect a modern appreciation of the world’s cultures and environment. No ‘What I did (or am going to do) on a trip.’”
Needs:
General Interest
Humor
Personal Experience
Submission method: Query with published clips.
Length: 500–3,000 words.
Pays:
50¢/word and up
Does not pay the expenses of writers on assignment.
Photos
Reviews photos “only when we request them.”
State availability of photos with submission.
Photos Require:
Captions
Identification of subjects
Model Releases
Buys one-time rights
Negotiates payment individually
Columns & Departments
Columns open to freelancers: Making a Difference (Q&A format interview with world leaders, movers, and shakers. A 500-600 word introduction anchors the interview. “We want to profile an international mix of men and women representing a variety of topics or issues, but all must truly be making a difference. No puffy celebrity profiles.”); 15 Fascinating Facts (a snappy selection of 1- or 2-sentence obscure, intriguing, or travel-service-oriented items that the reader never knew about a city, state, country, or destination.); Executive Secrets (things that top executives know); Case Study (Business strategies of international companies or organizations. No lionizations of CEOs. Strategies should be the emphasis. “We want international candidates.”); Weekend Breakway (Takes us just outside a major city after a week of business for several activities for a physically active, action-packed weekend. This isn’t a sedentary “getaway” at a “property.”); Roving Gourmet (Insider’s guide to interesting eating in major city, resort area, or region. The slant can be anything from ethnic to expensive; not just “best.” The 4 featured eateries span a spectrum from “hole in the wall,” to “expense account lunch,” and on to “big deal dining.”); Collecting (occasional 800-word story on collections and collecting that can emphasize travel); Eye on Sports (global look at anything of interest in sports); Vintage Traveler (options for mature, experienced travelers); Savvy Shopper (Insider’s tour of best places in the world to shop. Savvy Shopper steps beyond all those stories that just mention the great shopping at a particular destination. A shop-by-shop, gallery-by-gallery tour of the best places in the world.); Science and Technology (Substantive, insightful stories on how technology is changing our lives and the business world. Not just another column on audio components or software. No gift guides!); Aviation Journal (For those fascinated with aviation. Topics range widely.); Terminal Bliss (a great airports guide series); Grape And Grain (wine and spirits with emphasis on education, not one-upmanship); Show Business (films, music, and entertainment); Musings (humor or just curious musings); Quick Quiz (tests to amuse and educate); Travel Trends (brief, practical, invaluable, global, trend-oriented); Book Beat (Tackles topics like the Wodehouse Society, the birth of a book, the competition between local bookshops and national chains. Please, no review proposals.); What the World’s Reading (residents explore how current bestsellers tell us what their country is thinking). Length: 1,400 words.
Submission method: Query with published clips
Pays 50¢/word and up
Fiction
Needs:
Adventure
Ethnic
Historical
Humorous
Mainstream
Mystery
explorations of those issues common to all people but within the context of a particular culture
Buys 14 manuscripts/year.
Submission method: Send complete manuscript.
Length: 1,000–4,000 words.
Pays 50¢/word and up
Tips
“We increasingly require writers of ‘destination’ pieces or departments to ‘live whereof they write.’ Increasingly want to hear from US, UK, or other English-speaking/writing journalists (business & travel) who reside outside the US in Europe, South America, Central America, and the Pacific Rim–all areas that United flies. We’re not looking for writers who aim at the inflight market. Hemispheres broke the fluffy mold of that tired domestic genre. Our monthly readers are a global mix on the cutting edge of the global economy and culture. They don’t need to have the world filtered by US writers. We want a Hong Kong restaurant writer to speak for that city’s eateries, so we need English-speaking writers around the globe. That’s the ‘insider’ story our readers respect. We use resident writers for departments such as Roving Gourmet, Savvy Shopper, On Location, 3 Perfect Days, and Weekend Breakaway, but authoritative writers can roam in features. Sure we cover the US, but with a global view: No ‘in this country’ phraseology. ‘Too American’ is a frequent complaint for queries. We use UK English spellings in articles that speak from that tradition and we specify costs in local currency first before US dollars. Basically, all of above serves the realization that today, ‘global’ begins with respect for ‘local.’ That approach permits a wealth of ways to present culture, travel, and business for a wide readership. We anchor that with a reader-service mission that grounds everything in ‘how to do it.’”
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