For Copywriters and Aspiring Copywriters
Below is a really great article by copywriter Paula Cambridge. Read and learn!
Website Copywriting: The Power to Sell
To date there are more than 100 million websites on the Internet craving for everyone’s attention; most of which, are trying to sell something. If a website is failing to attract enough traffic in the colossal marketplace despite of the product it sells and its impressive animation, it is most likely because the website committed the most grievous mistake one can commit on web marketing.
Many don’t become successful on marketing their product on the web simply because they failed to recognize that ultimately it’s the written word that will grab attention and create the sales. Website copywriting is a fulfilling and challenging profession because those who choose to follow this career path have to draw attention and have to inspire action from Netizens. Web copywriters are basically entrusted to bring high traffic and to increase sales.
Copywriters have to provide engaging and informative copies to satisfy the demands of prospects and to rank well in search engines. In today’s fast moving world, Internet users don’t take time to read company profiles or testimonials on how good a product is. They only have a few seconds to spare for each webpage, leaving copywriters with the task of providing strong and gripping information that will quickly meet their need. And if search engines find that the content has the relevant information it needs, the website will get a bigger chance of being ranked to the top. Web copywriters have a very important mission to fulfill in the digital marketing world, and in order to succeed they need to adapt web copywritng techniques and principles that have been proven effective through time.
A web copywriter writes for websites. What they do is entirely different from the work of copywriters engaged in advertising, television or radio. Copies, including the layout, for the Internet is different from that of company brochures and fliers, because the information found in company brochures is simply not enough to be considered in websites. Web copywriters have to consider the following things that are not usually considered in other copywriting tasks:
A powerful copy for the homepage is always necessary, because many Internet users don’t go beyond the homepage of a website unless they find it engaging.
Web copywriting is also about optimizing the content for the search engine, so it’s important to include keywords that potential customers might use in searching for the product or service.
More words or information is not necessary better. The use of less words that say more is far more effective. Web copywriting is not about clinches, excessive punctuations, long sentences or fancy words, it is about showing sincerity.
Creating a web copy that reflects a good company image is important, but it doesn’t have to be exhaustive. Web copywriting is more about making a visitor crave for what a website is offering and impelling him or her to take action.
Four out of five Internet users will just scan and not read web pages. Remembering these few simple principles and applying web writing disciplines will pay off and give a website an edge above the competition.
About the Author: Paula is a marketing communications copywriter in one of Illinois’s leading distributor of packaging and industrial supplies. Her rich copywriting experience allows her to take freelance jobs from many design and advertising firms.
[tags]copywriting, Paula Cambridge, writing, freelance[/tags]
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